About

Everyday Luxury had to begin somewhere

About

At Self Style, we believe in empowering you to express your individuality through fashion. Our platform offers a diverse collection of 100% original apparel, allowing you to style yourself exactly how you envision. With our unique colors, innovative designs, and commitment to authenticity, we provide clothing that enhances your personality, making you look more appealing, subtle, and inspiring.

Our mission is to infuse grace into your wardrobe while ensuring comfort and style. Whether you’re looking for trendy outfits for men or women, our extensive range has something for everyone. Each piece from the Self Style clothing line is crafted to elevate your everyday look, giving you the confidence to slay any occasion.

Explore our collection today and discover how Self Style can transform your fashion game and make your ordinary days extraordinary!

The begining

The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.

2010

Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.

2014

Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York. 

2018

Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America. 

Several decades late

Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.Â